ESPN the High School?
You’re already familiar with ESPN’s “Spaceballs” style of branding and marketing, featuring ESPN, ESPN2, ESPNews, ESPN Classic, ESPNU, ESPN Radio, ESPN.com, ESPN the Magazine, and probably a few I’m forgetting. But who knew they could just keep on going? How about ESPN the High School?
That’s right, ESPN is partnering with the Department of Education in New York City to create the Business of Sports School. The real world education will include mandatory internships with ESPN the Magazine, ABC Sports and VitaminWater.
According to the New York Post:
The Business of Sports School is part of a push to create 21st-century versions of what are rapidly becoming out-of-date vocational or trade schools – something that Mayor Bloomberg described as an educational priority in last year’s State of the City Address.
CNBC’s Darren Rovell cleared up some of the details with ESPN’s Mike Soltys:
“Reports suggesting ESPN is launching a high school are overstated,” Soltys said, via e-mail. “ESPN the Magazine has made a non-financial commitment to help develop a curriculum, in addition to providing other volunteer-based support.”
I’m not personally sure what this education would be replacing for these students, but I know if I were a teenager in New York, this is where I’d be going. The stack of applications from the area is going to be huge.
I’ve gone to public high school, state college and a vocational/technical college. I learned more from my hands on experience in a vocational school for a specialized three-month course, as well as relevant internships and jobs, then the rest of my traditional education combined. At least for my line of work.
I may bash ESPN’s programming at every chance I have (they give me so many chances), but this is an idea that could work. If this education is better than the alternative for these students, and prepares them for what they actually want to do in their career, the I’m all for it.
Having said that, the power that the Worldwide Leader yields is unfathomable.
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