Perhaps you heard by now that the biggest asshole in all of sports, Dana White, finally put his foot so far in his mouth that people may not be willing to let it go as simply “Dana being Dana.” It’s about time.

No one in sports runs their business so unprofessionally, and instead of counting all the money that the UFC is losing because of this guy, everyone insists on repeating the same talking points (lies) that White uses to show how he reinvented mixed martial arts and is a genius.

Here’s the summary of the story:

A writer for sherdog.com writes a story that includes anonymous sources about how the UFC is cracking down on issuing credentials to managers and agents. The point of the article isn’t about how these managers and agents need the access for personal pleasure, its about the UFC’s different reasons that different parties are getting and the potential power-play that White and the UFC may be making.

According to the unnamed quotes in the article, there is a belief that White and the UFC are trying to drive a wedge between fighters and their representation, in an effort to possibly get into that aspect of the business themselves down the line. The entire article was speculation, and the UFC passed on an opportunity to comment before it went to print.

In comes Dana White. In his YouTube video blog, White unleashed an expletive-laced tirade against the writer of the article, Loretta Hunt.

Here’s a sample, with transcription via Deadspin:

“fucking retarded story … you fucking moron … fucking dumb … you don’t know what the fuck you’re talking about … shut the fuck up … whoever gave you that quote is a pussy and a fucking faggot and a fucking liar … maybe you’re the liar … everything that comes out of your mouth is fucking stupid … You fucking dumb bitch. Fuck you, Loretta Hunt.”

Watch the video for yourself and tell me this guy is not a full-fledged asshole. Yeah, this isn’t safe for work if you didn’t figure that out yet.

That is all class. Really, who else do you want running your business than this guy? I know he was in charge while the UFC went from bankruptcy to billions, but there comes a time when a guy no longer deserves to be in charge. The time is now for this guy. I know that being an asshole is something he’s probably proud of, but there is no way that he is not personally costing the sport money. If I were an advertiser or investor, I wouldn’t want my logo behind him and I wouldn’t want him handling any business decisions that affect my investment. I know I’m not alone in thinking that.

Now White is planning on apologizing, also via YouTube — but not to Hunt. He will apologize for his remarks that may have hurt the gay community. I got news for you: calling a nameless source a “faggot,” is not as bad as calling a woman a “fucking bitch” by name. White needs to apologize to Hunt first and foremost. What he did was completely unprofessional, and his refusal to allow his sport to be properly covered is a big mistake.

Even the good folks at BloodyElbow.com are sick of this act, and when White loses UFC fans and blogs, he’s lost the UFC. Why he is allowed to get away with acting like this is beyond me. I’ve covered sports long enough to know that if he were in any other sport, he’d be out of a job right now.

Compare this rant with John Rocker’s comments that effectively ended his career and see which one is worse. White is an asshole loser who has no business being in the position he is in. If it weren’t for the Fertitta brothers, he’d still be an aerobics instructor somewhere.

White thinks he can get away with anything because he knows he has a legion of mindless fans that will buy anything he sells, but he forgets that without sponsors, his sport is done. He always acts like he is in a bubble and can do anything, and one of the reasons is that the mainstream sports media doesn’t cover UFC, so his gaffes can just slip away.

Now that the mainstream media is on this, White could be in for a very long week. This may not end well for him, and if it doesn’t, I, and many others, won’t lose a wink of sleep.

You always wanted mainstream coverage, Dana. Well, enjoy it while you still have a job.

Couldn’t have happened to a nicer guy.

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